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Digital Marketing

On-Page SEO vs Off-Page SEO| What is On-Page SEO &Off-Page SEO|Difference Between On-Page SEO & Off-Page SEO

What is On-Page SEO?

On-Page SEO refers to everything you can do on a website to help search engines understand your site and improve the chances of ranking you higher for your target keywords.

What comes under the roof of On-Page SEO is all your content present on your website.

It actually means that you can use keywords strategically in your website’s content, keyword optimization, title tags, meta description, search engine friendly URLs, header tags, internal linking, anchor text all of these come under the roof of On-Page SEO Optimization. It also includes XML and sitemap as well.

You can also measure the website performance using these SEO techniques.

On-Page Optimization aims at improving individual web pages on your website to rank higher in search engines and drive more targeted traffic to your website.

You can control the factors of a website that influence the rankings using On-Page SEO.

What is Off-Page SEO?

Off-Page SEO refers to all the actions you can take off from your website to establish your authority and help boost your site’s ranking.

It includes links from another website, guest blogging, posting on social media and writing forums; all of these come under the roof of Off-Page SEO.

When we talk about Off-Page SEO, Backlinking is very important.

Off-Page SEO largely consists of link building through different approaches such as guest blogging, outreach participants in forums, and leaving valuable comments, all these make a good digital marketing strategy.

Off-Page SEO also has other aspects like social amplification, reviews and brand mentions also play an important role when it comes to Off-Page SEO signals.

The number of quality links pointing to your website is one of the top three signals when Google ranks a website.

Backlinking your content or backlinking to your website plays an important role in generating leads as well as sales to your company.

Parameters to Compare:-

1. Agenda:-

The main agenda of On-page SEO is to describe any changes that can be made to your website, this includes page titles, meta description and HTML codes whereas the Off-Page SEO use agenda is relating to any other SEO practices that occur outside your website.

It includes link building, Social media marketing and Influencer marketing.

2. Goal:-

The goal of On-Page SEO is generating traffic and getting noted on the Google search engine. On-Page SEO mainly deals with driving traffic to your website, it is intended to make it easier for visitors and search engines to understand the nature of your website as well as navigate the content and the structure corresponding to it whereas Off-Page SEO helps to improve the overall authority of your website. Off-Page SEO is designed to improve the overall authority of your website and help build your reputation as a valuable resource to other users.

3. Strategy:-

On-Page SEO basically deals with research, Best practices and competitor analysis. It is always driven by research improper and relevant keyword to your audience and the latest best practices for compiles with the search engine algorithm as well as using a content gap analysis to see which keywords your competitors are using to rank on the search engine whereas Off-Page SEO follows the strategy of backlink research, social media and influencer marketing. Off-Page SEO deals with backlink research tools it also helps you to get insight into where your audience are present on social media and help find the top writers, bloggers and publishers onto your feed.

4. Weightage:-

Should we do On-page SEO or Off-Page SEO ? let’s find out

On-page SEO should be the first point of focus as it is more controllable and sets a solid foundation for engaging and converting traffic that comes from backlinks and other Off-Page Tactics whereas Off-Page SEO should be prioritized once On-Page SEO is Optimized and you are confident about your website and also you can please your visitors as well as the search engine.


Both SEO techniques are important and necessary for a website to grow and be optimized. Try and use a combination of both to optimize your website.


pankaj gurnani

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